Album Of The Year, Adele’s ’25’ Breaks Yet ANOTHER Sales Record

Album Of The Year, Adele’s ’25’ Breaks Yet ANOTHER Sales Record

According to Billboard reports, Adele’s 25 has become the first album to sell over a million copies during three separate sales weeks.

Thanks to the holiday boost, Adele sold another 1.15 million copies this week, making it her second-largest sales week thus far.

via Billboard:

A surge in sales in the week leading up to Christmas (Dec. 25) was expected, as consumers rush to make last-minute holiday purchases. Also aiding 25’s sales in the most recent tracking week: the frame captured a full seven days through Dec. 24. Nielsen Music’s tracking week runs from Friday through Thursday, and Christmas Eve fell on a Thursday this year. (Usually, the tracking week will end a day or two before Christmas — or after the holiday, thus lessening the impact of the week-before-Christmas sales frame.)

25 also sold more than a million in its second week on sale, when it shifted 1.11 million. 25 was already the first album to sell a million copies in two different weeks, and now it’s the first to score three million-selling frames.

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